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HD MAG 36
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Following the success of the EXperience campaign, Sony Professional today announced the launch of a new customer engagement strategy called the Star Programme.


Mytherapy D-Cinelab, a specialist in raw camera post production, 2K and 4K digital intermediate (DI) processes and D-cinema mastering, has announced that it has opened a new facility in London's West End. 
New cinematography facility


"There are a few common questions. Why does HD judder so much more than film? And why does HD appear to judder more when viewed on on a CRT monitor than when recorded to film and viewed at the cinema? How does progressive scan help a video camera picture look like film?"
Judder and how to beat it


"Making a climbing movie is traditionally about technique and the endurance of making it to the top. For non-climbing folk these films can be, quite frankly, boring as sometimes these ascents take hours. How then to make a documentary that would appeal to non-climbers while keeping the purists happy?"
Making an award winning climbing movie


“The democratising that the RED brings is actually in danger of splitting digital apart and I find myself almost defending my purchase of the F35, a much superior camera system in many ways."
Why I didn't buy a RED


"One of the pleasant by-products of the HD evolution are the benefits brought to standard definition broadcasts. Well lit and shot standard definition material looks far better on a large HD screen than a small screen. Similarly HD productions broadcast in SD also look better than if they had originated with SD cameras and lenses."
Focusing in Extremes


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NEWS FEED

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optical fibre

Using Optical Fibre In Your Studio Now A Reality

Blackmagic Design CEO Grant Petty sees no reason not to use optical fibre in your facility. It's cheap, runs for miles without signal loss and you don't need expensive integrators to install it. Read More

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UK's Channel Five Get High Definition Go Ahead for 2010

Channel 5

Ofcom has confirmed that it has awarded Channel Five the bandwidth to broadcast HDTV from next year, which would mean European football and The Gadget Show in HD. Read More

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ARRI Launch New DI Software 'Relativity'

ARRI is to distribute Relativity, a new suite of software tools offering control of texture and time using sophisticated motion estimation techniques. Read More

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Apps For All

Click the image for a PDF

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10 Percent of US and Japanese Homes '3D Enabled' by 2010

UK Research shows that 3D is here to stay and Europe will catch up with US and Japan who will be up to 10 percent enabled by 2010. Read More

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Skellig's Arri D21 Shoot Persuades The Skeptics

Shot with Arri's D21 camera on to the HDCAM SR but with a parallel high quality PRO RES workflow, Sky One's Easter drama Skellig showed a largely film based crew what the digital cutting edge looked like. Read More

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REVIEW: Sony POV Camera HXR-MC1P

In much the same way that the HDV consumer format crept unstoppably into the professional arena, Sony and Panasonic’s replacement for HDV, AVCHD, is also being repackaged. Panasonic have their semi-professional AVCCAM and Sony have just released an interesting camera intended for filming action sequences or for places with limited access. Read More

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The 'Black Gold' Disaster Shot on RED

Has there been many documentaries made with the RED One camera? We hear mostly about promos, commercials and a few movies but have people trusted running the camera for long periods as is usual with docos? Not only did Director Jon Akomfrah and DP Dewald Aukema want to use the RED for their documentary Ghosts of the Exxon Valdez they also wanted to take it in to possible -30˚C temperatures in Alaska. Read More

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UK Soap 'Hollyoaks' Serve Up 21st Century HD Show

Lime Picture’s production Hollyoaks has completed a lengthy high-definition upgrade project at their Liverpool HQ. Lime, who produce Channel 4’s successful soap virtually continuously 52 weeks a year, began a thorough overhaul of their video and audio production and editing facilities in 2007 to enable the show to be produced, edited and broadcast in high definition. Read More

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ARRI D21 Short Delivers A Taste For More

Hit Girls is a light hearted action ‘short’ about two female flatmates, who are coincidentally assassins. After one girl kills the others ‘date’ (retaliation to a previous argument) they are both united in burying him in the depths of a forest in the middle of the night… Read More

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"Look After Your Best Talent" Says Michael Brennan

In a recent Boyer lecture Rupert Murdoch made some very perceptive comments regarding the challenges of new technology. This magazine hopes to reflect the art, science and business challenges of working with high definition imagery. Frequently our articles mention the pressures and frustrations they endure at the hands of accountants or ‘execs’ making poor decisions after being bamboozled by Geeks or misled salesmen. Read More

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'£2000 Cinematography Heaven' Is It Worth It?

When the mention of shooting serious video with the Canon 5D MkII DSLR appeared on professional video forums you could almost hear the laughter from the cognoscenti. Why on earth would you want to do that! But then it wasn’t that long ago that people were laughing at the idea of shooting video with a camera backed by a sunglasses manufacturer! Read More

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Tapeless Workflows and the Clash of Cultures

While most people agree that the move to file-based media is a good thing there are some work practice collisions that need ironing out. We spoke to BBC Producer Jonathan  Renouf about a new documentary series he is making called 'How The Earth Made Us'. The programmes are a follow up to 'Earth: Power Of The Planet', a BAFTA nominated series. Read More

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