Only 2pc of iPod content is video
Nielsen Media Research in the US has measured iPod content and found that video plays a very small part of the mobile experience, even from video enabled models.
Music and audio podcasts make up the majority of the content which may go against Apple's own video download figures from their deals with broadcasters.
Nielsen monitored a panel of 400 iPod users in the U.S. from October 1 to 27 . Among the findings: Less than 1 percent of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2 percent.
This is good news for traditional broadcasters who still believe the best visual experience is watching tv at home.
Music and audio podcasts make up the majority of the content which may go against Apple's own video download figures from their deals with broadcasters.
Nielsen monitored a panel of 400 iPod users in the U.S. from October 1 to 27 . Among the findings: Less than 1 percent of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2 percent.
This is good news for traditional broadcasters who still believe the best visual experience is watching tv at home.
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