Sony's Cinealta's $3 Billion Movie Earnings
At the recent One World HD Forum in LA, Sony cemented their Cinealta brand with the news that films made with Cinealta gear had already made $3 Billion at the box office - much of that has to have come from the Star Wars prequels.
The One World HD Forum was organised by Band Pro Film & Digital Services in Burbank, California and culminated with a 'table-top' exhibition by Hollywood technical suppliers.
Press attendance was flung much further with over 30 country's technical press there for the three day event. The press were given some Sony equipment demonstrations including the new F23 and the new HDV/CMOS-based V1U.
Band Pro has a very close relationship with Sony and Zeiss and so much of the seminar was about the new products and how the market was shaping up for those manufacturers. CEO Amnon Band emphasised the ethos of his company that was 'way passed individual camera sales' and mentioned that his cinematic goal of 1080/60p was here with the F23 camera.
Sales figures for 2006 included 40 sales already of the new F900R camcorder and a total of Zeiss lenses in operation from Band Pro sales at 1,320. Amnon also looked forward to a new breed of camera operator he called 'the run and gun' type with new tapeless technology.
Band Pro will expand into different cities in the USA in 2007 and a long term aim is to look towards East Asia for more international expansion. Maybe India which Amnon mentioned later in his speech as the future centre of HD production.
The One World HD Forum was organised by Band Pro Film & Digital Services in Burbank, California and culminated with a 'table-top' exhibition by Hollywood technical suppliers.
Press attendance was flung much further with over 30 country's technical press there for the three day event. The press were given some Sony equipment demonstrations including the new F23 and the new HDV/CMOS-based V1U.
Band Pro has a very close relationship with Sony and Zeiss and so much of the seminar was about the new products and how the market was shaping up for those manufacturers. CEO Amnon Band emphasised the ethos of his company that was 'way passed individual camera sales' and mentioned that his cinematic goal of 1080/60p was here with the F23 camera.
Sales figures for 2006 included 40 sales already of the new F900R camcorder and a total of Zeiss lenses in operation from Band Pro sales at 1,320. Amnon also looked forward to a new breed of camera operator he called 'the run and gun' type with new tapeless technology.
Band Pro will expand into different cities in the USA in 2007 and a long term aim is to look towards East Asia for more international expansion. Maybe India which Amnon mentioned later in his speech as the future centre of HD production.
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