Tracking Down The RED Revolution

While in the US we tried to get into the RED camera HQ which is in Lake Forest just south of LA. Due to heavy engineering schedules we couldn't get a meeting but ended up talking to Ted Schilowitz who is the self-named 'leader of the revolution'.

We're not sure what this revolution is yet, maybe a revolution in B2B marketing as RED has certainly caught the imagination of the industry with their camera without showing anybody anything hardware wise.

We caught up with Ted on his mobile and he told us that schedules were things that they hoped to follow and that distribution and support was something that was being organised as 'as we speak'. He reasserted that their sensor was their own design and not any decommissioned military spec although we hear different that it is an off-shoot from a 10k sensor designed for military use.

We also hear that it is Zeiss who are making their lenses, refuted by Michael Bravin of Band Pro. But if only a small percentage of orders come in for the lenses from the 1073 orders taken will Zeiss be able to fulfill those orders?

All this is wild speculation but professionals want to get hold of a camera to see if it practically will benefit them - then they will decide if it is the time to move from the Sony/Panasonic comfort zone.