Industry 'watcher' Understanding & Solutions are predicting massive growth for high definition with more than 45 million HD Ready homes in Western Europe by 2008, climbing to more than 73 million by 2009.
For these numbers read television sales as most TVs sold by these dates will be HD Ready anyway. U & S predict that demand for HD content won't be far behind although HD broadcasting will build gradually.
They also predict that once launched PlayStation 3, complete with built-in Bluray players, will be a strong driver for HD ownership although one of the two models of PS3 hasn't got an HDMI output on the back of the player. They forecast 'culmative sales' of more than 28 milion PS3s in Western Europe by 2010, making up 52 pc of the total number of high definition DVD players in use in consumer homes.
The interesting figure here is that by end of 2009 10 million European homes will be receiving at least some of their TV content in high definition.
U&S are presenting 'High Definition in Europe: Making Business Happen', a two-day conference 6-7 November in Barcelona.
http://www.uands.com/events/hdconference/