Fletcher Chicago 'Chosen' As Arri D-20 Dealer
Fletcher Rentals in Chicago has been chosen by Arri to rent their only digital HD camera the D-20. They will be the dealer in the US Midwest. Other dealers include Clairmont Camera in LA and Canada and Arri CSC in New York and Florida.
This appointment continues Arri's careful marketing of their digital acquisition camera system, but this stealthy approach makes sense when you have such a portfolio of film cameras that you don't want to compete with – same situation as Panavision and their Genesis HD camera.
Arri has always contended that the D-20 is a television camera and not a film camera, an obvious marketing statement to create distance between their film and digital systems.
Fletcher Announcement
This appointment continues Arri's careful marketing of their digital acquisition camera system, but this stealthy approach makes sense when you have such a portfolio of film cameras that you don't want to compete with – same situation as Panavision and their Genesis HD camera.
Arri has always contended that the D-20 is a television camera and not a film camera, an obvious marketing statement to create distance between their film and digital systems.
Fletcher Announcement
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