Set Top Box Numbers to Reach 120m by 2011
The demand for set top boxes (STBs) continues to rise, with more than 65m cable, satellite and IPTV digital STBs shipped globally last year. And the market is on track to grow at 13% CAAGR to 120m annual shipments by 2011 as the television world moves towards the all-digital age, according to a new industry report by Understanding & Solutions.
These figures exclude Digital Terrestrial Adapters and Free-To-Air (FTA) Satellite receivers, which together helped drive the total worldwide STB market to 115 million units in 2006 and will fuel further growth as over-the-air broadcast markets move towards Analogue Switch Off (ASO) at the end of this decade.
The report says: "STB demand is being fuelled by the continuing global roll out of digital multi-channel TV services. The STB gives Service Providers a secure platform enabling them to ‘push’ added value services like High Definition, PVR (Personal Video Recorder), Video on Demand and Multi-Room.
"In competitive Pay-TV markets, new entrants must invariably deploy STB technology to break into the market against established operators at present."
Understanding & Solutions predicts that the Pay-TV STB market will be sustained by upgrade of the maturing digital satellite market, high growth for digital cable - largely driven by the conversion of analogue customers - and new market growth from IPTV as Telcos and other BSPs (Broadband Service Providers) drive into Digital Video services.
“The growth of Online TV and Video is both threat and opportunity to the STB industry,” says Andrew Carroll, Consultant at Understanding & Solutions. “Broadband may possibly impact the need for dedicated digital TV infrastructure long term, but, for the next 2-3 years at least, subscription Service Providers actually see the STB as a way to network and integrate broadcast and IP (Internet Protocol) services into one seamless ‘any content, any screen’ proposition for customers.”
www.uands.com
These figures exclude Digital Terrestrial Adapters and Free-To-Air (FTA) Satellite receivers, which together helped drive the total worldwide STB market to 115 million units in 2006 and will fuel further growth as over-the-air broadcast markets move towards Analogue Switch Off (ASO) at the end of this decade.
The report says: "STB demand is being fuelled by the continuing global roll out of digital multi-channel TV services. The STB gives Service Providers a secure platform enabling them to ‘push’ added value services like High Definition, PVR (Personal Video Recorder), Video on Demand and Multi-Room.
"In competitive Pay-TV markets, new entrants must invariably deploy STB technology to break into the market against established operators at present."
Understanding & Solutions predicts that the Pay-TV STB market will be sustained by upgrade of the maturing digital satellite market, high growth for digital cable - largely driven by the conversion of analogue customers - and new market growth from IPTV as Telcos and other BSPs (Broadband Service Providers) drive into Digital Video services.
“The growth of Online TV and Video is both threat and opportunity to the STB industry,” says Andrew Carroll, Consultant at Understanding & Solutions. “Broadband may possibly impact the need for dedicated digital TV infrastructure long term, but, for the next 2-3 years at least, subscription Service Providers actually see the STB as a way to network and integrate broadcast and IP (Internet Protocol) services into one seamless ‘any content, any screen’ proposition for customers.”
www.uands.com
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