Sony Show Spiderman in Guildford's 4K Screens

Today is a world first for cinema goers as the ODEON Guildford breaks new ground by being the first venue to commercially screen a movie in true 4K, four times the resolution of High Definition TV.

This development coincides with the launch of Spider-Man 3. The movie was post produced in 4K to produce an image quality that is four times greater than traditional post production methods. This 4K quality is maintained by releasing the movie with a 4K DCP (Digital Cinema Package) and played out on a fully DCI (Digital Cinema Initiative) compliant 4K cinema server and delivered to the screen using a 4K high resolution projector. Now for the first time the movie will be screened in 4K high-resolution format.

The new 4K SXRD Digital Projection systems, launched by Sony this year have been installed in screens 1, 4 and 5 at the ODEON Guildford.

Designed to meet DCI specification for digital projection in a commercial cinema, the Sony Digital Projection system is capable of displaying 2K and 4K content on screens up to 20 metres wide. The projector’s 4K resolution is derived from 3 x 4096 x 2160 SXRD display delivering an incredible 8.8 million pixels to the screen, which enables it to deliver over four times the resolution of today’s high definition televisions.