ALEXA Classic EV CAMERA
The original Arri Alexa camera was launched to the world at the 2009 IBC Convention in Amsterdam with a promise that cameras would start shipping the following June. Arri kept their promise and shipping did start June 2010. The launch was a huge moment for Arri who had 100 years of film development behind them, they knew that digital cinematography was their future and had tested the market with their rentable digital prototypes the D20 and D21. DoPs were loyal to the Arri name from years of using their film cameras - they waited for the digital solution and were soon embracing the low light performance of the new sensor and all the time and efficiently savings that came with digital.