GoPro Unveils Its Premium Content Licensing Portal

GoPro today announced their next marketing strategy which isn't a camera but a stills and video clip library with the launch of their premium content licensing portal for global advertising brands and agencies to license premiere video and images. 

Key features include:

Discovery

    •    Content Merchandising - showcasing new and popular content

    •    Search & Filtering - enhanced discovery based on rich meta-data

    •    Video Previews - at-a-glance video previews

Download

    •    Lightbox - video preview sharing tool for creative team members

    •    Downloads ability to download low and high resolution file formats with batch download functionality

    •    Watermarking - visual watermarks ensure that the use of pre-licensed content is secure

License Request Workflow

    •    Licensing - content licensing request workflow

    •    Access Control - only approved agencies will be permitted to access and license content

    •    Reporting - license request tracking and status reporting

If you want to sell your GoPro clips you have to visit the site to register.

Posted on July 21, 2015 and filed under action, aerial, consumer.