GoPro today announced their next marketing strategy which isn't a camera but a stills and video clip library with the launch of their premium content licensing portal for global advertising brands and agencies to license premiere video and images.
Key features include:
• Content Merchandising - showcasing new and popular content
• Search & Filtering - enhanced discovery based on rich meta-data
• Video Previews - at-a-glance video previews
• Lightbox - video preview sharing tool for creative team members
• Downloads ability to download low and high resolution file formats with batch download functionality
• Watermarking - visual watermarks ensure that the use of pre-licensed content is secure
License Request Workflow
• Licensing - content licensing request workflow
• Access Control - only approved agencies will be permitted to access and license content
• Reporting - license request tracking and status reporting
If you want to sell your GoPro clips you have to visit the site to register.