The 2016 HPA Tech Retreat UK has announced the first sessions in an expanding schedule for the event, 13 - 14 July 2016, at Heythrop Park Resort in Oxfordshire.
HPA is a well know event in the US (next year the venue is Indian Wells) and has for the first time risen as an important event in the UK. The curated programme will focus on the present and future impact of the most recent technology in broadcast and cinema. The HPA Tech Retreat is presented in association with SMPTE Ltd.
Attendees will have an exclusive opportunity to get behind the scenes on the making of the HBO production, the Game of Thrones. This special session will examine the production and post of the smash hit series. An all-star panel will lift the lid on the epic series' creative and technical work, investigating everything from on-set technology, visual effects (VFX) and sound. The session also will take an in-depth look at HBO's ground-breaking use of Dolby Atmos object-based audio in the production and the challenges of creating and delivering this to the home.
The HPA Tech Retreat SuperSession will be led by industry leaders at work in ultra-high-definition (UHD), high-dynamic-range imaging (HDR), virtual reality (VR), augmented reality (AR) and more, who will bring their studied perspectives to the topics that are of crucial impact to the industry. The SuperSession, which takes place on the first day of the two-day event, is an in-depth series of panels entitled "Ultra Everything and Emerging Media Technology". "Ultra Everything" will explore what UHD and associated technological advances mean for content creators and the audience. The line-up will include major UK and US broadcasters focusing on how the increases in frame rates, colour, dynamic range and object-based audio are affecting content. This session will be a wide-ranging look at HDR, higher frame rates (HFR), wider colour gamut (WCG), 4K and beyond.
"Emerging Media Technology" will examine how emerging technologies, including VR and AR, will affect the users' experience. The HPA Tech Retreat UK will introduce important questions and open them for serious analysis, such as, Will cinema become a VR world? Will AR find its way into the cinema? Will on-demand technologies take theatregoers into a new era of experiential choice? Is VR content already mainstream?
A separate event, the Charles Poynton & John Watkinson Seminar: "Practical Aspects of HDR: Implementation and Deployment", will take place on 12 July. These highly regarded experts will explore the crucial technology that touches acquisition, post production/digital intermediate (DI) (especially colour grading), studio display, mastering, distribution, and display in both cinema and home. The session will begin with an overview of the theory of HDR - in particular, psychophysics and visual appearance aspects - and go on to investigate the implementation and deployment of HDR in cinema and video. In particular, Poynton and Watkinson will discuss metadata and its interpretation, and adaptation of the HDR system to varying display and viewing characteristics. Expect discussion of last-minute developments. Delegates may attend this event alone or add it to their Tech Retreat registration.
For a full conference programme, and further information, visit hpatechretreatuk.org.