3D’s 3ality Buys Main Competitor

The new banner incorporating both companies3ality Digital one of the first innovators in S3D production technology in the industry, has acquired Element Technica, a company known for its manufacturing expertise, accessories, and mechanical engineering of motorised S3D camera rigs. 

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3D Specialist 3ality Digital Get UK Base With Arri Media

U2 3D was one of the first uses of 3Ality Digital's Rigs3ality Digital and UK rental house ARRI Media have agreed that Arri Media will become the rental and service partner in the UK market for 3ality's Digital active S3D shooting systems to TV, commercial and feature film customers. The new partnership will also expand equipment availability, as 3ality Digital’s systems will be on hand to rent direct from ARRI Media’s London and Manchester bases.

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2011 Predictions for 3D

Steve Schklair from 3ality has shared his 2011 predictions for 3D with us:

1. Passive viewing 3D TVs will become widely available
2. Episodic television series will begin shooting in 3D
3. The first sporting event will shoot with only one crew on the field (3D) instead of two crews (2D and 3D).  The one crew will transmit BOTH the 2D and 3D images. 
4. The Super Bowl will be broadcast in 3D (early 2012)
5. Mobile devices - smartphones, gaming devices & tablets (eg, the 3D overlay for iPad screens) will hit the market & energize both 3D gaming & shorter-form scripted entertainment. 
6. Outdoor entertainment & advertising with giant 3D LED screens
7. Affordable consumer 3D video cameras will become available

We would add more information available on Holographic 3D with a possible twin camera tracking iPad next year.