Adobe Take Advantage Of FCP X Malaise With 50% Discount

Adobe has gone on the attack with an aggressive pricing offer for FCP and Avid users to switch over to Premiere Pro CS5.5. The canny and charming General Manager Jim Guerard perhaps made a slight reference to the unhappiness with FCP X from the industry when he said, "We are hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows".

The deal is that if anyone wanted to switch from any version of FCP or Media Composer they will be eligible for a 50% saving on CS5.5 Production Premium or Premiere 5.5.

UK price of Premiere Pro 5.5 is around £700 against £299 for FCP X and Avid Media Composer 5.5 at around £1800. Making Premiere Pro 5.5 with discount around the same price as Apple FCP X.

The offer will end September 30th this year.

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Blackmagic Design Announce Support For Adobe CS5

All Blackmagic Design capture cards now support Adobe new CS5 releaseBlackmagic Design has announced support for Adobe’s newly announced Adobe Creative Suite 5 (CS5), for its range of capture cards for the Windows and Mac platforms. 

Blackmagic Design products such as DeckLink and Multibridge will now take full advantage of the huge number of new features in Adobe CS5 Production Premium software, such as Adobe Mercury Playback Engine for massive processing power of realtime effects, enhanced paint, 3D workflows and improved NLE integration.

“Adobe Creative Suite 5 Production Premium is a revolutionary release that will give our users incredible performance gains in their digital video and film production workflows,” said Simon Hayhurst, senior director, product management for Digital Video and Audio Group at Adobe. “Blackmagic Design products are able to handle just about any resolution or desired workflow, from SD to HD to 2K, on any platform, which gives our Adobe Creative Suite 5 users the ability to work within their budgets and with the tools they choose.”  

“Blackmagic Design has long been a supporter of open system workflows, and as part of that tradition Blackmagic Design is extremely excited to fully support Adobe’s Creative Suite 5 Production Premium on Windows and Mac OS X” said Grant Petty CEO of Blackmagic Design. “The combination of the impressive real-time Adobe Mercury Playback Engine combined with our capture card products, is a real game changer for our users, allowing them to build incredibly high performance workflows that we only dreamed about a few years ago! Whether they are creating feature films, episodic, documentary or corporate videos, this is an incredibly powerful solution that I am sure our customers will fall in love with!"