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Alexa can now record native DNxHD AVID files up to the highest data rateIn the wake of AVID's launch of their version 6 'we are now more open' software ARRI has announced in-camera support for Avid's DNxHD codec for their ALEXA cameras.
AVID's recently shown a concept for the next major release of Media Composer, they are due a software update in the next couple of months to follow their recent two a year policyAVID today announced that beginning 1 October 2011, it will offer a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to buy Media Composer for $1499 USD. Avid’s current limited-time cross grade promotion, at $995 USD, ends at the end of the month.
AVID's new prototype user interface for Media Composer
Click for full screen image of User Interface
At an AVID event in LA a couple of weeks ago they produced a Media Composer road map, showed a prototype version of a 'possible' new user interface and indulged in some Apple FCP X bashing at the same time
Adobe has gone on the attack with an aggressive pricing offer for FCP and Avid users to switch over to Premiere Pro CS5.5. The canny and charming General Manager Jim Guerard perhaps made a slight reference to the unhappiness with FCP X from the industry when he said, "We are hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows".
The deal is that if anyone wanted to switch from any version of FCP or Media Composer they will be eligible for a 50% saving on CS5.5 Production Premium or Premiere 5.5.
UK price of Premiere Pro 5.5 is around £700 against £299 for FCP X and Avid Media Composer 5.5 at around £1800. Making Premiere Pro 5.5 with discount around the same price as Apple FCP X.
The offer will end September 30th this year.
AJA's IO Express now supported by AVID's v5.5 softwareAVID chose to announce an update to the software of their major editing systems at Broadcast Video Expo in London. There were new versions of Media Composer with 5.5, NewsCutter with 9.5 and Symphony with 5.5. Perhaps a launch here makes way for 6.0 at NAB in Las Vegas in a couple of months time.
There is a host of new features in MC5, though some more significant than others, of course.There was a time when an editor cutting on a computer would be sitting in front of an Avid. Some film cutters hung onto their Lightworks – mostly because of the hardware controller that mimicked the Steenbeck – until Tektronix bought the company and, effectively, shut it down.
Story by editors Eddie Hamilton and Jon Harris (not pictured)Kick-Ass, the low-budget epic, which follows the exploits of a hapless wannabe-superhero who just happens to be bereft of any actual super powers, has won accolades for its stunning visuals and stellar sound. As film editor Eddie Hamilton explains, the movie’s production relied heavily on an all-Avid workflow for picture and sound, including Media Composer Mojo DX and Nitris DX systems, Pro Tools, ICON, and Avid Unity MediaNetwork.
Avid's latest editing systems will now natively accept footage from Canon's XF camcordersNew formats natively supported in Media Composer, NewsCutter and Symphony editing systems include:
Avid has announced that it has entered into a definitive agreement to acquire Mountain View, CA-based Euphonix, a leader in large-format digital audio consoles, media controllers and peripherals. With the acquisition, Avid will deliver a broad range of audio and video control surfaces and consoles designed to meet the needs of customers ranging from the independent professional to the high-end broadcaster. Avid plans to continue to support and sell both Euphonix control surfaces and Avid’s existing ICON solution, enabling customers to leverage existing investments in industry-leading hardware.
“This acquisition greatly expands our portfolio to offer customers a complementary set of workflow solutions – from independent producers creating music in their home studios to broadcasters preparing segments for national broadcast,” said Gary Greenfield, chairman and CEO, Avid. “We remain committed to driving interoperability and modularity across a vast ecosystem of Avid and third-party creative hardware and software solutions. And, as audio and video workflows continue to converge, we are now well positioned to deliver control surfaces that work across both audio and video applications, making the content creation process more cost-effective and efficient for our customers.”
Monday, November 7, 2011 at 1:18PM