At NAB 2012 Blackmagic Design launched the Blackmagic Cinema Camera. Everyone crowded round, oohing and ahhing, or bitching and moaning, as they do at these things, completely ignoring another major product launch, not 5 metres away on the same stand.
Entries in blackmagic design (25)
The production world couldn’t quite believe it when Blackmagic Design launched their first camera last year at the NAB Trade Show. It looked like it had been transported from the future and promised features that could re-define what a low-cost camera could offer in the future. But does it deserve all the hype? By ADAM GARSTONE
Blackmagic Design has announced a major release of DaVinci Resolve 9.1. The update enables customers to use Resolve with Apple’s Macbook Retina technology. DaVinci Resolve will be able to run on the 15” Retina MacBook Pro at the best image quality setting.
DEN LENNIE was lucky enough to use the Blackmagic Magic Cinema Camera as a Beta tester and found a product that re-writes what a low cost camera can offer.
London-based Sequence Post recently completed the grading of E4 spin-off drama series Hollyoaks Later using Blackmagic Design’s DaVinci Resolve colour correction software.
When Blackmagic Design releases a new product it's usually both cheaper than it's competitor and does more. Their new Digital Cinema camera isn't the result of an acquisition but was designed from the ground up and announced at this year's NAB with a dollar price of $2,995. Although Blackmagic as a manufacturer can't dictate what price the camera will have in the UK, there is a guide Sterling price of £1,925 including sun visor and power supply. All you have to find is a SSD for storage and a lens for the EF / ZF mount.
Blackmagic fully expect their resellers to put together packages that will be at higher prices than that and include SSDs and accessories but the £1,925 is an end user amount.
An example of a kit from Jigsaw for £5,999.
The camera should be available in the next few weeks and final tweaks and license agreements are going through. The licensing is one of the things that is stopping Blackmagic getting the camera out for pre-sales testing but it should be shipping in the next few weeks.
Specs for the camera are on our HD camera list HERE
PS - CVP in the UK have the camera cheaper at £1790 plus VAT, go here
Blackmagic Design today announced the acquisition of the assets of Cintel International, one of the world’s leading researchers, designers and manufacturers of motion picture film scanners.
Simon Westland, Director of Sales for Blackmagic Design EMEA answered some of our questions.
Buying in to the film business on the face of it doesn't really make sense at this time. What is your thinking?
In the last couple of years Blackmagic Design has been on the acquisition trail. First the venerable da vinci grading tool was given a new lease of life and a new price bracket. Now another highly thought of but perhaps too expensive product range from Teranex has had the same re-launch and re-invention.
Perhaps we have got used to Blackmagic Design’s revolutionary approach to engineering and marketing. Great and useful products at very affordable prices.
Then they started buying other companies and almost immediately making those new products as affordable. See Da Vinci for a prime example.
Blackmagic Design today announced Intensity Shuttle, a new video capture and playback solution that uses Intel’s Thunderbolt technology.
Intensity Shuttle is being displayed on the Intel CES 2012 booth at Central Hall #7253.